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Counter Culture Coffee
BFA PROJECT ︎ SPRING 2022
HONORABLE MENTION ︎ Graphis New Talent Award 2023
Counter Culture Coffee is a specialty coffee roaster sourcing exceptional single-origin and specialty coffee.
With this rebrand, I wanted to revitalize Counter Culture’s packaging to make it truly live up to it’s name. Each coffee blend features it’s own character, personifying their unique flavors in a bold way. The illustrations were inspired by artist and designer Milton Glaser, creating a 1960s feel for this one-of-a-kind brand. The logotype is custom-lettered.
With this rebrand, I wanted to revitalize Counter Culture’s packaging to make it truly live up to it’s name. Each coffee blend features it’s own character, personifying their unique flavors in a bold way. The illustrations were inspired by artist and designer Milton Glaser, creating a 1960s feel for this one-of-a-kind brand. The logotype is custom-lettered.
